Search Engine Result Pages (SERP or SERPs):
By simply searching on Google, you may discover practically any solution to a question… RIGHT?.
How do you ensure that your content stands out from the rest of the web noise when there is so much information available at a moment’s notice when someone searches?
Search engine results pages (SERP) can work to your advantage thanks to search engine optimization (SEO) and its advanced new features.
When it comes to Google’s search result pages, Google is always trying out new things to serve its users best.
It is no surprise that Google is the top choice for finding information on the web with millions of searches per day.
It can be a frustrating process for SEO professionals to see Google tweaking and refining its search engine constantly.
According to Google statistics just released, last year, they did:
- A total of 383 605 quality tests,
- Including 62,937 side-by-side experimenting,
- 17,523 experiments with live traffic,
- A total of 3,620 launches were made
Can you see how frustrating it can be for SEO professionals as I said?
Search engine optimization (SEO) strategy is a set of best practices based on an understanding of how Google and other search engines rank and qualify search results based on the searcher’s input.
But to be ranked on the first page of the search engine results pages, there isn’t a magic formula that can help you manipulate or trick the system.
I cannot believe this! I know, right?
But hey… don’t give up hope… I have amazing news for you.
Due to all the different features that Google and other search engines have added to improve the user experience, it is now possible to rank first in organic results and not even be visible if people scroll down the SERPs.
This article explains what a SERP is, how you can optimize your content to rank higher, what the different types of SERP look like, and the Top 10 SERP checker tools online.
What an SERP Is… And What It Means
The term Search Engine Results Pages (SERP or SERPs) was first used on a message board in 2000 by Brett Tabke.
A Google search results page, or SERPs, is the page on which you see search results when you search for something on Google.
An example of a SERP is when you ask a search engine “what is the fastest dog breed I can find.”
In addition to the answers to your question, this page may have additional information, such as images of fast dog breeds, other related questions, blog posts on the topic, a video clip of running dogs, and much more extra information in the SERP.
Internet searches can be classified into three types:
- Informational Search
- Navigational Search
- Transactional Search
These classifications are based on the search intent of the user.
The term “informational search” describes a user searching for details about a particular topic, such as “SERP checker or SEO.”
During informational searches, the most relevant outcomes might include dictionaries definitions, instructional videos, or how-to articles.
Next is navigation search, such as “Mxblog24,” you are looking for a specific website.
Navigational searches are used when a user encounters difficulties remembering a URL or tries to find a comparable site.
The last type of search is transactional search. Searchers who perform these searches are the most valuable to advertisers and most profitable to webpage owners because they are looking for products to purchase.
If you search to buy ski boots, the resulting SERP will include reviews of ski boots as well as top-selling ski boot lists and links to sources that sell ski boots.
Due to the greater likelihood of a searcher making a purchase, transactional searches feature a high concentration of advertising content.
Comparing Google Search Results Pages with Other Search Engines
In a study published by Statista last year, Google achieved the highest market share of all internet searches with 63.1% (and 93% on mobile).
Despite being the most well-known company that provides web search, they are not the only ones.
You can also search using these other engines:
- Currently, Bing (Microsoft) controls 24.3% of the search engine market;
- The market share of Oath (previously known as Yahoo) is 11.6%.
- Duckduckgo, AOL, Yahoo, and Ask are some other services with 1% market share.
The two largest search engines, Google and Bing, have long been competitive, but… what is the best one for your business?
Search engines like Bing each have their own algorithms and ranking factors, which can produce different results based on the type of search engine used.
However, regardless of how many people use them, and regardless of how different the results are due to different algorithms and different display changes.
Note: they are all trying to answer the searcher’s questions to the best of their ability.
How SERP Features Differ
Even when two users search the same keyword, each SERP is unique.
Google attempts to personalize search results for its users by displaying results that are relevant to each individual.
SERPs can be classified into four categories based on the type of search engine.
- Sponsored results.
- Organic listings.
- Rich features.
- Google knowledge panels.
Now that we know these 4 categories let’s get in to know what they mean.
1- Sponsored results; These are results that appear on the results page because advertisers paid money to place them there.
In these cases, you’ll see text ads or shopping results, and the Google Ads are clearly marked as such.
Depending on the site, they might appear at the top or bottom, as well as in Google Knowledge Graph.
Sponsored results can be divided into two categories:
- Pay-per-click advertising (PPC)
- Results of Shopping
2- Organic results; are a list of websites to visit to find an answer to a question.
Organic search results refer to anything that does not have an “ad” label next to it and does not require search engine marketing (SEM) to rank on the SERP.
Instead, the order of organic results will be determined by keyword relevance to the question, site authority, and other ranking factors.
Here are some of the elements you’ll find in organic listings daily:
They can appear alongside organic listings or not, which is something for which you have complete control.
- Link in plain blue color
- Fact Checks
- Sitelinks Search Box
- Q&A Results
3- It has rich features; It is through these images that the SERP can get a visual layer (or many layers) to look at.
As part of Google’s efforts to improve users’ search experience, the search engine has added several visual features.
It’s natural that you’d appear in them because of how you arranged your information.
The various features include:
- Searches Related To
- Frequently Asked Questions
- Using OneBox by Google
- Data about local businesses
- Articles and top stories from the news
- Snippets Featured
- Results for Images & Videos
4- Google knowledge panels; are panels that display information from Google.
These appear on the right side of the page and provide information snippets to improve search results.
The data is compiled from the search listings that Google recognizes as the most essential bits of information.
For example, you can find many of the SERP features listed above also in a knowledge panel.
The 10 best free and premium SERP checkers
There are many SERP checker tools you can use to keep an eye on the search engine rankings for your target keywords. Here are some of the best.
Choosing the right tool for your needs can be tricky, but you’re in the right place.
Tracking the performance of your published content is crucial regardless of whether you did your keyword research perfectly to find low competition keywords and LSI keywords.
This is where the best SERP rank checker tools come in handy.
It’s time to get into the details!
The Keyword Rank Checker from the Search Engine Report is first on our list.
This quick and simple application will examine the position of one of your domains in the search engines.
This application will check the rating of your domain for up to ten keywords of your choosing.
By copying and pasting your keywords into the program, you can effortlessly import and export them.
The Keyword Rank Checker on Search Engine Report now allows you to include up to three of your competitors’ domains.
After that, it will examine those domains and compare their performance to yours.
You may also choose which country and device you want to search for using the tool.
You can search for free on either a desktop or a mobile device.
The ability to trace rank history is a feature that Search Engine Report’s Keyword Rank Checker lacks.
You won’t be able to export results from the software, so you’ll have to keep track of your rankings elsewhere.
At the moment, this tool is only available in a free version, with no possibility to upgrade to a paid version.
Ubersuggest is a free SERP tool created by Niel Patel, a well-known marketer.
This simple tool lets you enter your domain and get a list of keywords for which your domain currently ranks.
Ubersuggest will also keep track of your ranking history for each keyword so you can watch your improvement.
In addition to suggesting keywords for which your site should rank, this tool gives you suggestions on what keywords you should optimize.
This can help you maximize your Search Engine Optimization by choosing the right keywords.
An additional drawback is that there is no way to search specific keyword rankings about your domain.
$0/year for the free version, which includes 25 keyword ideas, rank history tracking, and 20 top pages.
$290/year for 100,000 keyword suggestions, 10,000 content ideas, 10,000 top pages, limitless daily reports, and more.
SEMrush is a tool for conducting comprehensive keyword research.
It is a user-friendly professional online SERP checker application.
With SEMrush, you can track how keywords rank in sponsored and organic searches over time.
You may try it out for free for a couple of weeks before deciding whether or not to subscribe.
You will receive accurate results for that if you use this method.
To see all the keywords for which your website is currently ranked, type your website name into the URL area.
Features to Look For
- Data is updated every day so that you always have access to the latest information.
- When you use SEMrush, you can perform a comparison of multiple devices at once and review your placements.
- For any SEO specialist, this is a complete workflow.
- You can use SEMrush to discover new keywords and identify your competitors.
- Paid and organic searches benefit from improving keywords rankings over time.
Instead of tracking keyword ranking using a traditional ranking web page, why not use an algorithmic keyword rank tracker?
This would be an exciting experience. Zutrix is an SEO tool that helps you monitor your rankings and improve your SEO.
Zutrix is a full-featured package that caters to all of your keyword ranking monitoring requirements.
By creating a new project, you can begin using this service by creating an account and adding your site.
Using Google Search Console, you can import your keywords and get SERP results for your website.
Zutrix employs various algorithms and procedures that allow you to determine where your selected keywords are located precisely.
Zutrix SERP Rank Tracker’s Best Features:
- With AI, you’ll get the most accurate results possible.
- SERP characteristics and location results are dependent on the device
- Customized real-time notifications through Telegram, Slack, and Email
- With clever ideas, you can keep track of your competitors indefinitely.
- Scheduled reporting and white-label integrations are part of the unique reporting system.
- More ideas can be found at the keyword lab.
- With 100 percent accuracy, track keywords in every location.
- Report sharing is ranked using links that have been generated specifically for this purpose.
Zutrix’s basic package is inexpensive, and it allows you to track 250 keywords per day. Check out the company’s various pricing options!
6- Rank Tank
We reviewed several free tools and decided that Rank Tank was the best one we could find.
The Rank Tank free SERP tool has a downloadable application that uses Google Sheets, unlike the other tools we reviewed.
Up to 100 keywords can be searched for free using this highly powerful and useful tool.
You can simply copy and paste your keywords into Rank Tank using Google Sheets since it’s built on Google Sheets.
Free searching is offered on both desktops and mobile devices with the program.
Once your search is finished, you can save your results to a new tab.
You can do as many searches as you want and track your rank history by looking back at past tabs.
Based on the rankings that you receive for all of the keywords that you searched for, we can compute an overall score for you.
This software can be downloaded to Google Sheets by signing up for a free account on Rank Tank’s website.
One more useful feature of this free tool is that it shows who’s above you and who’s below you for each keyword.
At the moment, the tool does not list the 10 top results for each keyword. Rank Tank makes up for it, however, with the features it offers for free.
Unlimited searches, 100 keywords, and 0/month for the free version
Unlimited searches, 100,000 keywords, $149 per month for the Elite Version
Seobility is the 5th best free SERP tool on our list.
The first step towards using Seobility is to register for a free account on their website.
After you’re signed up, you can track ten keywords at a time. A single domain can be associated with a single account.
A query on SEObility compares the ranking of your website with three of your competitors.
In addition, it provides graphs that indicate if your ranking has increased or decreased for your keywords.
Additionally to your rank position, the software provides search volume and cost per click for each term.
Despite the free options on Seobility, page optimization is also readily available.
In our experience, using Seobility has the disadvantage of being primarily suited for searching desktop search engines, not mobile or tablet.
Moreover, the tool only allows you to run one search per day, making researching more than 10 keywords a very time-consuming process.
Unless you use one of the paid versions below, you can not increase the limits that Seobility has set.
There are many features in this online SERP checker that allow you to automatically detect which keywords your website ranks for.
The country can be specified when specifying ranking.
By using it, you can track the ranking of your website and the ranking of your competitors’ websites.
Additionally, this tool allows access to organic search reports.
The tool can crawl through loads of data amidst the internet to boost your rankings with search engines.
You can try the service for just $7 for seven days before you subscribe.
- Multiple keywords are generated through it.
- In addition to competitive analysis and URL ranking, Ahref also conducts Keyword research, backlink audits, and backlink distribution.
- Creating a clear backlink analysis report and creating a content strategy is made easier by this service.
- One of the most user-friendly interfaces in the industry can be found in the Ahref tool.
- Our strategic decisions can be based on detailed and in-depth information.
The WMS SERP checker provides an easy-to-use way to keep track of the position of any URL on the search engine results page without having to install anything.
Use the tool to find the top 100 URLs ranked for the keyword you enter to find Google’s top ranking for that keyword.
Specifically, with WMS, you can also identify the position of a target URL within your search by specifying the target URL within your search.
Free of charge and without requiring any registration, this tool provides a comprehensive analysis of your competition.
- It is free for you to use.
- This tool does not require you to sign up, just head over to https://whatsmyserp.com/serp-check and begin your search!
- At the same time, you can view the top 100 ranking URLs for more than one keyword.
- Search for a URL’s ranking position with multiple keywords at the same time.
- Users with different devices or operating systems can track their results in different ways (mobile and desktop).
- The ability to change the geographical location of the SERPs (ex: Google.com vs Google.ca) and the National location (the United States vs Canada).
- The tool is easy to use, data is easy to read.
The tool offers a variety of useful features and it is a powerful rank checker.
There are accurate rankings for 22 search engines and 22 countries with the Advanced Web Ranking tool.
Comparing one’s ranking performance with their competitors is possible with this online ranking checker.
Google Search Console and Google Analytics provide a large amount of data when it comes to ranking monitoring.
- Rankings are provided within one hour based on on-demand statistics.
- Data and layout can be fully customized with Advanced Web Ranking.
- By using this SERP checker tool, the rankings are updated daily, which keeps the information current.
- A SERP checker tool can compare the ranking positions of a user relative to their competitors.
1- SERP Checker and SERP Watcher
A blogger or digital marketer must have SERP Checker and SERP Watcher as the ultimate SERP competition and rank tracking tools.
Mangools offers KWFinder and SERP Checker is a bundled package that also includes SERP Watcher, LinkMiner, and Site Profiler.
For SERP and Competition analysis, SERP Checker and SERP Watcher will be enough.
However, you should also make use of the other tools in the package for a more tailored marketing campaign.
SERP Watcher & Checker Feature Highlights:
- The distribution charts will help you determine the critical rank
- In addition to localized results, we update the keyword position daily for our interactive reports
- The dominance index, which displays the unique organic traffic, represents the general progress
- Analyze the results on mobile and desktop
- Customize the automatic alerts based on events
- (In the basic pricing plan) Tracking domains are unlimited, and 100 SERP analyses are provided.
- It’s affordable, and yes, the Mangools keyword rank checker is a lot less expensive than premium packages such as Ahrefs, Moz, or SEMRush.
Search engine result page(SERP) tracking software allows you to track how your website performs for specific web searches.
By using these SERP rank checker tools, you can track the performance of your website and the performance of your competitors.
Free tools can be useful, but they don’t have the same impact as the paid products mentioned above.
Just below this is a comment box let us know which of the tools listed above you will be using and what you think we could have added to this article…
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