TikTok Ads Strategy

TikTok Ads Strategy: How to Create a Killer Ad

TikTok has climbed the ranks to become one of the most downloaded social media applications in recent history, follow is TikTok Ads Strategy: Create a Killer Ad on Tiktok to boost your ROI.

TikTok presents a unique and exciting opportunity for marketers trying to profit from the app’s expanding popularity, with users spanning a wide range of ages, content categories, and nations.

This is especially true since the app introduced its own self-serve advertising platform.

We constantly advocate that strategies are backed by data and solid, well-defined success factors as a data-driven digital agency.

To be successful on TikTok, you need to have a clear, flexible strategy that fits when you’re using the site, what you want to gain out of it, and how you’re going to achieve your goals, just like you would on any other social media network.

In this article, we’ll show you how to get the most out of TikTok by putting together a solid TikTok marketing plan.

TikTok Ads Strategy
TikTok Overtakes Google As The (Top Domain For The Year)

What exactly is TikTok?

TikTok is a social networking software that allows users to upload and participate with short-form video content in its most basic form.

Users can post films up to a minute long using the platform’s vast library of licensed audio content, filters, and effects.

TikTok’s self-serve advertising platform was launched in 2021, making TikTok advertising more accessible to small and medium-sized enterprises.

Companies may now share targeted advertising with their target users on the app, manage analytics, and calculate conversions and return on investment thanks to this update.

TikTok ads can help businesses in the following ways:

  • Build brand awareness
  • Get feedback from customers
  • Sell products or services
  • Launch targeted ads

What Are the Benefits of TikTok Ads?

Let’s face it: the main reason you’re looking at this at all is because of the following statistic:

TikTok has been downloaded 2.6 BILLION times all over the world.

But does that mean you should spend all of your marketing budget on making and sharing TikTok ads?

Any experienced digital marketer will tell you that just because your target demographic is present somewhere doesn’t mean it’s the best location to spend your marketing dollars – especially if there are other platforms that are more suited to your objectives.

But, the reality is, there are a lot of benefits to using TikTok advertisements — the most obvious benefit is the hyper-engaged audience.

But the platform itself is simple to use (it’s structure is virtually identical to Facebook Ads Manager), and TikTok is great for raising brand recognition.

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The only reason we wouldn’t recommend TikTok is if your firm relies on resolving quick, short-term concerns like plumbing, pest management, or legal issues.

That’s not to say you can’t use the app organically if your company provides similar services.

The app’s large audience almost guarantees you’ll discover your niche – but it’s up to you to decide if it’s worth your time and money to invest in producing high-quality video content.

Check out this article on “should your business be advertising on TikTok?” for a complete discussion of the benefits and drawbacks.

Getting Your TikTok Ads Strategy Off the Ground

Trends are popular among TikTok users, but they can feel rather random at times, with popular transitions, sounds, and dances apparently appearing out of nowhere.

So, how do you plan a strategy for an app where the computer decides what’s popular at random?

The solution is to develop a comprehensive, flexible TikTok ad campaign that is integrated into a larger digital strategy.

We realize that’s easier said than done, but you don’t have to go it alone; we’re here to assist you by providing an overview of what that approach should entail.

Step One: Download Tiktok

It may seem obvious, but we don’t just mean download it; we also mean use it. Investigate the app’s features and hashtags.

Investigate how the average TikTok user interacts with the app, as well as the algorithm’s workings.

The more you learn about Tiktok organically, the better prepared you will be to conduct a successful sponsored Tiktok advertising campaign.

Step Two: Determine Who Your Target Market Is

Advertising on Tiktok are still ads, and a good ad requires a well defined target demographic.

So, before you pick up the camera and start filming, think about the type of audience you’d like to reach through the app.

Once you’ve figured out who you want to engage with on TikTok, look at the types of content they normally engage with —

  • Do they participate in hashtag challenges?
  • Are there any well-known content creators in your field?
  • Do they have a preference for certain sounds or filters?

You may create brand recognition without interrupting their user experience by gauging what’s likely to appear on their feed and serving them a feed ad that feels like it fits.

Although defining your target audience will assist you in creating a customized ad group on the advertising platform, this isn’t to mean that you should just target those who you believe would engage with your content.

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Because TikTok is a varied app with a large user base, you should consider testing a wider audience – you might discover an audience you didn’t realize you had!

Step Three: Examine the ads and organic presence of your competitors.

You should definitely keep an eye on what your competitors are doing if they’re running TikTok commercials.

Essentially, you’ll want to conduct a SWOT analysis on your platform’s competitors.

This enables you to “take up the slack” and cover any gaps left by your competitors in the market.

Scoping out your competition can provide you a huge competitive advantage by allowing you to observe how others in your field are using TikTok advertising.

This can be accomplished by noting both what they’ve done well (original and interesting content, popular branded hashtag challenge, cool branded effects) and what they haven’t done well.

By conducting a competitor audit, you may learn from what they’re doing successfully and fill up any gaps in their content for your own TikTok commercials.

TikTok is also home to a large number of content creators and influencers, many of whom will likely work in your content area, thus these creators should be included in your SWOT analysis.

Step Four: Establish Your Messaging

Many guidelines may skip this step, but you should be conscious of the image you want to project in your advertising at all times.

Because the messaging you choose will very much correspond directly with your company’s mission statement and value proposition, this section of the guide shouldn’t take too long.

If your brand is built on providing high-end, ethically sourced goods, these qualities should be communicated not only in your commercials, but also in your TikTok influencer selection and organic content.

After all, getting your messaging just right is crucial to attracting your ideal TikTok user and possible buyer.

Step Five: Make a list of measurable objectives.

The truth is that there’s no way to know if TikTok ads will work for you until you have some concrete, quantifiable targets in place. 

TikTok’s ad manager is intelligent, and it can track campaign success based on your company’s objectives. Setting up and understanding your campaign statistics is critical for establishing where your ad spend should be directed.

For example, if your top view ad isn’t performing but your branded hashtag challenge is, you’ll know where your money should be spent.

Although it may seem self-evident, goals assist you and your marketing team in determining whether or not a particular advertising channel is worth the time and money spent.

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It may also help you assess whether a given ad type is effective, whether you should prioritize an in-feed ad over a spark ad, or even which ad group is the most useful to your company.

Step Six: Get to work creating and sharing!

It’s time to make a TikTok video when you’ve decided what you want to say and who you want to say it to.

Take advantage of all of TikTok’s fantastic features and begin playing with different types of films.

Learn about the different ad types so you can start tailoring your ads’ content. Here’s a quick rundown of the many ad formats available through TikTok’s ad manager:

  • Topview ads: Topview ads are the ads users see when they open the platform.
  • Ad taken over by a brand: Takeover ads appear after the user opens the app, but they don’t contain the CTA button, or the option to like or comment.
  • In feed ad: Ads that appear in feed are the most like organic content, appearing as users swipe on the app amongst other content.
  • Branded hashtag contest: Makes it possible for users to participate in your campaign and generate content tailored to your niche.
  • Branded effects: Filters, stickers, and special effects that a brand have built for their platform.

Step Seven: Evaluate Your Results

We propose that you use TikTok’s ads manager’s built-in statistics to track the performance of your campaigns.

Because analytics tells you if your advertisements are doing what you want them to, we recommend checking in with your analytics at least once a week to ensure that your advertising are making the best use of your marketing budget.

Analytics also shows you the results of tests – and as data people, we can’t stress enough how critical it is to double-check your stats, especially if you’re trying out a new ad format or style.

Takeaway: TikTok Ads Strategy

TikTok is a fantastic tool with a lot of potential for helping businesses succeed in a highly competitive climate – but it may be difficult to do so without a flexible ad strategy in place.

Hiring an agency (like us) with platform-specific strategy delivery experience can assist alleviate the stress and confusion that comes with a new platform.

Whether you’d like to learn more about what TikTok can do for your company and you’re searching for a data-driven and firm, schedule a free analysis consultation with the head of our digital marketing team to see if TikTok is the appropriate app for you.

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Oware
I am an African from Ghana who loves to read and code. As a result of being on the internet, my life has changed and this blog is about my experience building an online business with free offers and motivating and inspiring others to pursue their dreams.

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