Re-Optimizing Old Posts in 10 Minutes: Boost Ranking & Traffic

Have you ever been stuck because your article on a trending topic isn’t gaining traction?

Do you have a website or a blog? What are you waiting for if you haven’t already?

A blog is one of the most effective strategies to establish oneself as a subject matter expert and to increase the number of visitors to your website.

Even if you already have a blog, it’s critical to maintain it up to date with new material.

Re-optimizing old blog entries is one approach to achieve this.

You may enhance your rating and traffic for those posts in just 10 minutes! We’ll teach you how to accomplish precisely that in this guide.

Why re-optimize old blog posts?

Photo by Diggity Marketing on Unsplash

You may want to re-optimize old blog entries for a variety of reasons.

  • For starters, it’s a fantastic strategy to boost your post’s ranking and traffic.
  • Second, it can assist you in keeping your blog fresh with new content.
  • It’s also a simple approach to boost your SEO (search engine optimization) efforts.

Don’t worry if you don’t know how to re-optimize an old blog article; we’ll show you how in this guide.

But first, let’s go through some of the advantages of doing so.

The advantages of re-optimizing previous blog content include:

  • Boost Ranking and Traffic: You may improve the ranking and traffic of an old blog article by re-optimizing it. This is due to the fact that the post will be updated with fresh, new information, allowing it to rank higher in search engine results pages (SERPs).
  • Maintain Your Blog Updated: You may keep your blog updated with fresh material by re-optimizing old blog entries. This is significant since Google like to view websites that are updated on a frequent basis.
  • Improve SEO: Re-optimizing existing blog content is an excellent approach to boost your search engine optimization efforts. When you add new content to an old post, you’re telling Google that it’s worth indexing and ranking. As a result, you may notice an increase in organic search traffic to your website.

Let’s look at how to do it now that you know the advantages of re-optimizing previous blog entries.

The procedure is actually fairly straightforward; all you have to do is follow the steps below:

To begin, Determine which posts should be re-optimized.

The first step is to figure out which of your blog content should be re-optimized.

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You may determine this using a variety of factors, including traffic statistics, ranking data, and engagement data.

If you’re not sure where to begin, start by looking at your most popular or least popular posts.

You can also use Google Analytics to see which pages on your site get the most organic search traffic.

Step two: Add new content to the post.

It’s time to edit the blog articles you want to re-optimize with new material after you’ve discovered the ones you want to re-optimize.

This can be accomplished in a number of ways, including adding new content, rewriting the post, and creating new photos and videos.

Keep the original tone and style in mind when editing a post. You don’t need to entirely rewrite it; only add new material to boost its ranking and traffic.

Step 3: Make the post SEO-friendly.

The final step is to make the post SEO-friendly.

Providing keywords and phrases, improving your title tag and meta description, and adding internal links are all ways to accomplish this.

Use keywords and phrases that are pertinent to the topic of the post while optimizing a post for SEO.

Don’t overdo it; just a few well-placed keywords and phrases will enough.

You can use these tools and plugins to make your blog posts more optimized.

Photo by Stephen Phillips – on Unsplash
  • SEO by Rank Math: SEO by Yoast is a WordPress plugin that assists you in optimizing your content for search engines. It comes with a number of tools, including keyword tracking, meta data editing, and page analysis.
  • Google Analytics: Google Analytics is a free online analytics service provided by the search engine giant. It allows you to track website traffic, such as where users come from and which pages they view on your site.
  • WordPress SEO Plugin: Another WordPress plugin that helps you optimize your posts for SEO is the WordPress SEO Plugin. It has XML sitemaps, title and description editing, and social media integration, among other things.

Tips for maintaining the quality of your blog post over time

It’s critical to keep your old blog entries optimized after you’ve re-optimized them. Following a few simple guidelines will help you do this:

Keep your content up to date: As previously stated, keeping your material fresh is one of the greatest strategies to keep your blog entries optimized.

This entails regularly adding new information and revising older entries with new data and ideas.

Utilize relevant keywords and phrases while creating blog posts: When writing blog posts, make sure to use keywords and phrases that are relevant to the post’s topic.

This will aid in the improvement of their search engine ranking and traffic.

Optimize for SEO: Always optimize your blog entries for SEO by using important keywords and phrases in the title tag and meta description, as well as adding internal links.

Monitor rankings and traffic: Keep track of the ranking and traffic data for your blog article over time.

This can assist you in determining which posts are working well and require additional optimization, as well as which ones could benefit from a little more attention.

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Examine the competition for the blog post you’d like to rewrite.

Photo by GR Stocks on Unsplash

The last step in the re-optimization process is to assess the competition for the blog entries you’d like to improve.

This can be done by analyzing traffic data, ranking data, and engagement data, among other things.

If you’re not sure where to begin, start by looking at your most popular or least popular posts.

You can also use Google Analytics to see which pages on your site get the most organic search traffic.

It’s time to start optimizing your blog post once you’ve discovered the competitors!

To get started, follow the guidelines described earlier in this article.

Also, keep an eye on the ranking and traffic of your blog post over time to see if the re-optimization process was successful.

Optimize images for better loading times and SEO

Photo by pikisuperstar

Images are a crucial component of every blog article, but if they aren’t optimized properly, they might slow down your loading speeds.

Make sure to optimize your images for SEO to boost your blog’s loading times.

Using a tool like or small png is the easiest method to do this.

These programs allow you to compress your photographs while retaining their quality, resulting in faster loading speeds for your blog.

Use keywords and phrases in the file names and alt text areas, in addition to optimizing your photographs for speed.

This will aid in improving the SEO ranks of your blog.

Include internal links to your site’s other similar blog content.

Photo by Freepik

Internal links are an excellent technique to boost the SEO rankings of your blog.

Internal links to relevant blog entries on your site signal to Google that your content is useful and worth indexing.

This can be accomplished by including links within your blog post (for example, “Check out our most recent blog post on employing keywords in your content”) or by including a link list at the end.

Use relevant keywords and phrases in the anchor text in either case for the greatest results.

Internal linking not only improves your SEO performance, but it also helps consumers stay on your website longer, which can lead to higher engagement and conversion rates.

When it comes to re-optimizing old blog content, there are a few things to keep in mind.

Keep the following in mind while you re-optimize your previous blog posts:

  • ranking changes
  • traffic changes
  • engagement changes (comments, shares, etc.)
  • changes in search engine results pages (SERPs)

If you observe any substantial changes in your ranking or traffic after re-optimizing your previous blog article, look into it and figure out what’s going on.

This could help you improve the content even more for better results.

Make the headline more SEO-friendly by changing it.

If you observe any substantial changes in your ranking or traffic after re-optimizing your previous blog article, look into it and figure out what’s going on.

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This could help you improve the content even more for better results.

Make the headline more SEO-friendly by changing it.

Changing the headline of your blog post to be more SEO-friendly is one of the simplest ways to improve its SEO ranking.

This can be accomplished by include keywords and phrases in the title, creating a headline that is keyword-rich, or ensuring that the headline appropriately reflects the post’s topic.

If you’re not sure how to improve the SEO of your blog post title, try using a tool like CoSchedule’s Headline Analyzer.

This tool will assist you in determining whether your headline is effective and contains all of the key SEO components.

Look for and fix any broken links.

Broken links are a problem for any website, but they’re especially bad for a blog’s SEO ranking.

Check your blog entries for broken links and fix them as quickly as possible to avoid this.

You can check the link destination manually or use a tool like Screaming Frog SEO Spider to automate the process.

This program will browse your website and identify all broken links, making it simple to correct them.

Social media sharing buttons

Photo by Alexander Shatov on Unsplash

Social media sharing buttons are an excellent approach to boost your blog’s engagement and help it reach a larger audience.

You make it simple for readers to share your content with their friends and followers by including social media sharing buttons in your blog article.

There are a variety of social network sharing buttons available, however one that supports many platforms is recommended.

This gives your viewers the option of sharing your material on their favorite social networking platform.

Add a call to action to your page.

A call to action is an important component of any blog post, especially if you want people to take action or become customers.

You make it easy for readers to know what they need to do next by including a clear and succinct call to action at the end of your blog article.

  • “Click here,”
  • “subscribe now,”
  • “download our free ebook,”
  • “contact us today”

are some examples of typical calls to action.

Use a call to action that is appropriate for the tone and style of your site.


Are you ready to start benefiting from updated content? In no time, you’ll be on your way to higher ranking and traffic if you follow these simple instructions.

Check out our other guides on SEO, social networking, and conversion optimization if you’re seeking for more methods to optimize your blog.

Thank you for taking the time to read this article; we hope you find it useful.

Happy blogging!💝😍

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I am an African from Ghana who loves to read and code. As a result of being on the internet, my life has changed and this blog is about my experience building an online business with free offers and motivating and inspiring others to pursue their dreams.

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