There’s only one thing that matters when it comes to Push traffic✅, or Push ads✅ or Push notifications✅ whatever you will want to call it😎: If you have the right connection, you’ll get the results you want.
In 2020, the Push Notification Ad format shook the affiliate marketing world, and from 2021 to 2022 will be no different.
Push ads are still a popular and engaging digital advertising format. They’re easier to use, more interesting, and more profitable than other forms of online advertising.
Push advertising can also help you attract consumers to spend time with you in the first place.
This article will serve as a tutorial on How to use push traffic.
You’ll learn what a push ad is and how it works, as well as the best practices to follow to assure success and meet your objectives when it comes to push ads.
Setting up these push notification ads is kind of tricky, but once you figure out what works for you, it’s a fantastic method to make a lot of money.
Push Traffic Advertising: A Brief Overview
Push advertising is voluntary, and that’s probably the most important thing for everyone to know about this ads format!
The users must opt-in to receive such ads, which means these ads are generally considered user-friendly since only those users that are interested in them will see them, which ultimately increases the chances of reaching an audience that is highly responsive and engaging.
A key to every successful affiliate marketing campaign is the ability to address users who engage with your ads?
It’s definitely true…
In fact, push advertising accomplishes that very well.
What exactly are push ads? Definition of Push Advertising.
Push ads / Push traffic / Push notification advertising are all different ways of saying the same thing😊.
It’s a type of advertisement that’s sent directly to your potential and willing customer’s mobile or desktop device.
📢To be sure we’re on the same page, let’s begin from the top. Unless you’ve been living under a rock for the past decade, you’ve probably heard of this:
Push notifications are those short messages that display on your smartphone screen at least a couple of times per day.
Apps or websites send them to you, and they usually include news, traffic updates, weather forecasts or warnings, airline changes, social-network updates, or whatever else you’re interested in.
Instead of providing information, push notification advertising provides advertisements. Alright…🤓
Technical meaning — In Push Ads
Let’s explore more in-depth what push traffic means using more technical terminology:
🟣 A web push notification is a commercial message delivered by a website (rather than an app) on both mobile and desktop devices.
Clicking on those messages generates a conversion because traffic is directed to a landing page (or microsite) offering a product or service.
🟣 These short interactive messages are composed of an ad image and copy linked to an offer, (similar to SMS alerts or app notifications) and delivered directly to the mobile or desktop device of an ad receiver.
🟣 Push advertisements are only delivered to users who have opted in to receive them.
Each subscriber receives only a limited amount of notifications each day, and can opt-out at any time.
Moreover, it’s important to note that push ads notifications work with some of the most popular web browsers.
As you browse the Internet, you have probably noticed the presence of a small pop-up asking you to subscribe to notifications – that is exactly how push ads work.
Push ads are generally supported by the following internet browsers:
- Google Chrome, Mozilla Firefox, Safari, and Edge (for mobile and desktop),
- Microsoft Windows, Apple Mac OS X, and Linux (on desktops)
- Android (for mobile devices)
It’s worth mentioning that Apple’s iOS system doesn’t support push ads.
Push Ads: Subscription-based advertising
The process is quite simple. Push notifications must first be approved by the user okay…
A notification is then sent to the user’s desktop or mobile device to inform them about the ads.
You can probably guess where push advertisements have an advantage over other ad kinds.
Push advertising works on a subscription basis, which means a user must first consent to receive push notifications.
This narrows the audience down to individuals who are more likely to be interested in digital offerings.
In addition, the process is ongoing at all times, even when people aren’t browsing.
Are Push Notification Ads Worth Trying?
All things in life, including push advertising, have advantages and disadvantages.
However, there are several well-established advantages that make this advertising style appealing.
Here are a few reasons why you should test push advertisements as soon as you’ve finished reading this article:😊
- A real audience and high-quality traffic
- There are more than 300 million potential users worldwide.
- Click-through rate (CTR) is higher than banner ads.
- Ad visibility that is unrivaled
- Customization options that are more advanced
- A simple pricing plan with a good return on investment is available (ROI)
The above is only the tip of the iceberg!
How interested are you in the truth?
There are no adblockers for push advertising, and they are virtually impervious to banner blindness.
Is there anything more an advertiser could ask for?
Let me tell you something. Conversions.
Because, no matter how simple or inexpensive an ad style is, its capacity to generate revenue is the most important factor. So, let’s have a look at how to make push advertisements work.
What makes push ads so Powerful?
Every day, the average American receives 46 push alerts.🆗
When it comes to enhancing user engagement, Europe has the most luck, with the highest push reaction on Android (11,4 %) and iOS (11,4 %) (5,5 % ).
Push ads grab consumers’ attention right away with a short message sent at just the appropriate time and place.
It’s worth switching to this user-friendly and successful advertising channel that improves contact with your new and existing clients if you want to strengthen your push marketing operations.
The following are the primary advantages that demonstrate the effectiveness of push adverts for advertisers:
Push notification ensure a secure environment.
All notifications can be subscribed by the user if they wish to receive them all. As a result, push ads are sent straight to users whose membership details are linked to their mobile devices.
As a result, high-quality traffic is ensured, and even the smallest risk of fraud is eliminated, improving click-through rate and viewability.
The long-term benefit of better retention
The people who are interested in your products or services are eager to learn about new developments and special offers.
Push ads serve as a constant reminder of your brand’s existence in your customers’ life; they can convert inactive users into active ones, or just provide regular updates to existing clients.
While this allows you to appeal to each client uniquely, it also improves the long-term retention rate.
Customized in a unique manner
A mobile message can be customized to suit a consumer’s needs thanks to fast delivery and enhanced customization capabilities (particularly appropriate for time-sensitive discounts and offers).
Enhanced automation has resulted in fewer manual operations
The drag-and-drop editor makes it simple to find and use push notification ads. Because they don’t require any specific abilities, you can start developing push notification campaigns in minutes.
For onboarding campaigns, incomplete purchases, and transaction notifications, push notifications can reactivate inactive users.
Push notifications ads ensure maximum visibility
Even when the user is not browsing the web or interacting with an app, online push notifications are delivered to their screen.
Compared to other forms of advertising, push ad campaigns are more memorable and get you closer to your target demographic.
Comparison of Push Ads Notifications vs. Push Notifications
Push notifications are a type of internal communication that comes directly from the apps that consumers download on their phones.
They aren’t affiliated with affiliate marketing, yet they are frequently utilized for marketing objectives.
Companies can also utilize push notifications to market their products or services.
As an alternative, Push ads notifications are online ads sent from websites that drive visitors to their pages and are accessible from both desktop and mobile devices.
It is thus possible for a publisher to enable push advertising on their sites to subscribers. An affiliate marketer has access to push ads among the various advertising formats.
The two types of Internet-based communication, push notifications and push ads, should not be confused as the same thing.
Push notifications and ads notifications are both in the form of small instant messages, they don’t interrupt the recipient, but push ads notifications serve a marketing purpose and are visually similar.
In other words, if push notifications had not been invented, push notifications ads would not exist, and thus push ads wouldn’t exist.
Overview of Push Ads Traffic Networks
There are various traffic sources that provide push ad traffic and let’s face it, everyone claims to be the greatest. And, as always, the affiliate community is brimming with useful hints, reviews, and people willing to share their experiences.
I will share with you my 8 Best Push Notification Ad Networks in 2021
#8– Rich Push
Interested customers can view average and specific prices for a selected country through RichPush Insights.Rich Push
RichPush is one of the most profitable push notification networks thanks to its high conversion rate and advanced targeting.
The application performance in almost all niches shows good results under it: Nutra, health, gambling, finance, casino, gambling, crypto, etc.
“Adsterra is known for having a large reach, serving over 10 billion impressions each month and having a broad reach.”Adsterra
Adsterra, one of the most popular networks in terms of popularity and scale, primarily executes campaigns for affiliates and advertisers wanting to increase app downloads.
They’ve been in the news recently as a result of Google banning AdSense publishers for allegedly promoting malware and redirection.
Everything was done in the visitors’ best interests.
Push Monetization offers an untapped inventory and a unique revenue model that makes it an excellent push monetization solution.Push Monetization
Push Monetization works with all Push-enabled browsers, such as Chrome (android and desktop), Safari (desktop), Firefox (desktop), and even Opera (android and desktop).
They also provide publishers with their algorithms to generate the most revenue possible from their push inventory.
Publishers have several partners who bid on their push inventory.
- A relatively new ad network for push notifications
- Publishers will receive an additional source of revenue
- Simple to use
- Determines how long a user will stay in a PC
This is the first ad network that enables users to send push notifications with advertisement ads. Megapush is a very innovative ad network with a very unique twist.”Megapush
In order for you to optimize your campaigns every day, you must constantly be looking for new, creative, and effective ideas. Megapush is the answer to your prayers.
- Drives new traffic to your website and engages readers
- Gives you greater control over your advertising campaigns
Propelled Ads is an advertising network based in the U.K that offers 100% international traffic at the highest possible cost per thousand.Propelled Ads
In contrast to AdSense, PropellerAds offers a more diverse selection of advertising products that are CPM-based.
The quality of their ads is good. You can use Propeller Ads to monetize your traffic if you have a high volume of social and direct traffic.
- Push notification ads are good for CPM rates.
- The revenue you will earn from your ads over their lifetime
- Thousands of publishers use this popular ad network.
#3- Ad Maven
“Ad-Maven has more than 25 years of experience and pays you well.”Ad-Maven
Getting started with Ad Maven is simple, takes less than a minute, and requires no coding skills.
The entire process takes less than five minutes, and after you have selected your preferred type of monetization, copied a piece of code, and pasted it onto your website, then you can start monetizing your website.
“EvaDav is a client-focused native ad network that offers cutting-edge solutions to both advertisers and publishers through a single platform.”EvaDav
EvaDav will accept traffic from any location. Advertisers provide targeted marketing campaigns and deals for any country.
EvaDav has the greatest conversion rate on the market since it seeks to show clients just the most relevant and appropriate advertisements based on internal analysis tools.
- Only advertisers who have been verified
- A large collection of landing pages for any type of traffic
- Development, as well as bespoke landing pages tailored to the needs of individual webmasters.
- Binom, Keitaro, BeMob, and PeerClick are just a few of the trackers that have been included.
- A dedicated account manager is available 24/7
Publishers can use iZooto’s web push notification platform. G2Crowd has named the company top in their list of “best web push notifications software.”iZooto
Using web push notifications, iZooto assists publishers in growing their audience and increasing user engagement.
The platform is used by over 15,000 advertisers to send over 10 billion messages per month, making it the world’s second-largest push notification platform.
The corporation is headquartered in Toronto, Ontario, Canada.
- Ads that are both native and contextual.
- A powerful tool that can help you boost website traffic by 22%.
- Publishers should take note.
- Revenue potential is higher than that of competitors.
You can now monetize users effectively with iZooto Push Notifications Ads as they do not interrupt their content experience.
Setting Up a Converting Push Ad Campaign
In order to be a successful affiliate marketer, you must pay close attention to details.
This is especially true when launching a push-ads campaign. You must carefully optimize each of its essential pieces in order for it to convert: a picture, a title, and a description (main message).
Every aspect of this program can be customized, so the only limit is your imagination.
While creating a new push-ads campaign, you should follow some guidelines.😍
You must simplify your image, but make it catchy
Because we are visual creatures, the images will most likely be the first thing that captures our attention.
If visitors choose a boring safe option, the copy of your push ad may be scraped off off their screens.
An overly intricate design with a tiny symbol dedicated to push notifications, on the other hand, will only lead to confusion and dissatisfaction.
Finding the correct balance is crucial.
Don’t be concerned if it appears to be tedious! Usually, your instincts will lead you in the right direction😇. After all, you’re just as used to these notifications as the other person is.
You should keep the title short and to the point
My bad, but you’re not writing the next great American novel. Through a smartphone screen, you are selling stuff.
Even if you think you have come up with a truly original metaphor or a semi-offensive joke, keep it short and sweet.
You should make your description creative and engaging
Your moment has arrived. Just remember that there isn’t a lot of room, and you want visitors to click rather than read your ad.
In some ways, the description of your ad is your last chance to convert them.
Consider this: those who are interested in the image will click right away. A catchy title would pique the interest of a larger portion of your target audience.
And only those who were underwhelmed by your earlier effort would stay to read the description.
Getting Started with Push Ads: A Few Tips
You’ve probably heard that affiliate marketing is a relatively simple way to become a billionaire.
Alright, cowboy, hold your horses.
Sure, it’s a profitable business, but it needs a significant amount of understanding, hard work, and optimization abilities.
Time, good ideas, and patience are required to create a successful push campaign.
Setting up a spectacular campaign from the ground up that can generate revenues is a difficult task.
Before you start making the big bucks, you’ll probably need to do a lot of A/B testing to figure out which combination of copy and design converts the best.
Well-crafted Push Ads Example
You can see an example of an awesome summertime push notification advertisement here.🥰
Here, you can find optimized versions of all three elements that comprise a push ad.
Despite the attractive image (but still a legal one – do not forget that push is only a non-adult ad format).
It can be observed that there is a sense of urgency in the description by using terms like “bargain”, “deal”, “sale”, or “discounts”.
In addition, some emojis are demonstrated to catch the eye and, thus, to be profitable. 🔥🎯
Conclusion: Push Notification Ads
Push advertisements are a popular native ad style that allows advertisers to connect with and increase their audiences in a non-intrusive, user-friendly and highly engaging way.
Here are some crucial lessons from this essay to keep in mind: Push ads are still popular since they have a greater click-through rate and return on investment than other ad forms.
Time, excellent ideas, and A/B testing are the greatest ways to develop a successful push. If you want to track and manage your efforts, get an ad tracker.