Introduction To SEO And It’s Risks For Businesses || case study

⚠ Before we go into the realm of SEO, a word of caution about the content of this post, which will be solely focused on Google Search.

SEO, on the other hand, is relevant to all search engines.

INTRODUCTION

Search Engine Optimization (SEO) is a term that refers to how well a website perform.

This combines all of Google’s criteria for highlighting websites that are, In their opinion“, the most relevant.

It makes no difference whether or not a brand engages in online commercial operations; all brands must have a website or online presence.

Furthermore, the majority of them rely on digital advertising to raise brand recognition or drive sales/app downloads.

Worldwide internet media was predicted to earn $537 billion in 2021, according to Forbes (2021), which represents 64.4 percent of global ad spend.

SEO, on the other hand, allows a company to take advantage of the massive quantity of searches Google gets on a daily basis for absolutely no cost!

This graph depicts the increase in search inquiries from early 2000, when Google received 30 million (300,000) questions per year, to late 2011, when it surpassed 1200 billion requests per year. (1 200 000 000 000)

HOW DOES SEARCH ENGINE OPTIMISATION (SEO) WORK?

CONTENT

One of the most crucial parts of SEO is content. When it comes to determining a website’s search engine ranking, Google considers its content. The majority of content is organized on page categories and keyword search volume.

The HTML code, which is the structure of a web page, can be improved at many different levels. Using the Meta Tags

• -Meta title (link name)
• -Meta description (description of the link)
• -Meta text (keywords within the page text)

If you Google “🔍Mxblog24,” the first organic link you’ll see is from Mxblog24.com, indicating that this keyword is highly relevant to the page content, title, and description of the link it redirects from.

Then, adopting a premium tone of voice, the description defines the product extremely effectively, including a lot of keywords connected to web page.

This technique works well since the keyword is related to the brand and product, and they lead to the correct landing page.

Content SEO is vital since it allows your website to be found in hundreds of searches by employing relevant keywords and producing a relevant title and description:

The phrases “parfum femme” are searched roughly 90 500 times every month, according to the Google Ads Keyword Planner, and this indicates the user/session reach of the relevant pages for your website if it is well content optimized.

Backlinking

Google’s famed system for ranking its index pages, PageRank, includes links as another essential factor.

In this situation, though, these aren’t just any links. Backlinks are links from one’s own website that lead to another website. Google considers them to be recommendations.

The better the backlink is, the more relevant it is in terms of where page it comes from and which page it refers to, and the more popular and well-ranked the website is.

For example, if Adjoaa.com, one of the largest online African fashion Marketplace in the world, selling products for young African Fashion designer from all over Africa includes a link to Adjoaa.com relevant page about the African fashion marketplace.

Google will find it extremely relevant and consider this backlink to be the best recommendation they could possibly receive.

The importance of backlink strategy in SEO is well-known, and it is perhaps the most essential factor in the PageRank criteria. As a result, agencies are dedicated to generating backlinks on behalf of their clients by submitting article writing proposals to relevant websites.

USER EXPERIENCE (UX)

The goal of user experience is to ensure that users are satisfied from the minute they enter the site until they leave.

This means they came via a relevant organic link from the minute they arrived, emphasizing the importance of optimizing the meta tags.

If a user comes on a page that does not match their initial search, such as by typing “lipstick” and getting on a perfume range page, they risk abandoning the website right away, increasing the bounce rate of the page and the entire site.

The bounce rate is the percentage of visitors who depart the first page of a website without visiting any other pages.

A high bounce rate is a bad sign since it indicates that the navigation is clumsy, the page content is irrelevant, there is a page error (e.g. 404), or other problems that will cause the website’s PageRank to plummet.

TECHNICAL SEO

It entails not only site speed but other barbarous webmastering terms like XML sitemap, which is a type of programmed summary of your website that you send to search engines in order for them to better comprehend your website.

To assist you with technical SEO, you can use a variety of internet tools.
Fortunately, technical SEO isn’t the most essential consideration that Google considers when determining PageRank, but it can still help you enhance your entire SEO strategy.

SEO is a free service that can help a business improve their RageRank by optimizing content, improving user experience, increasing site speed, and a variety of other factors.

We might ask if SEA (Search Engine Advertising) will eventually supplant SEO and Google will become a massive advertising search engine.

About this article

This article has been written by a student on the Grenoble Ecole de Management’s Advanced Masters in Digital Strategy Management. As part of a content creation assignment, students are given the task of writing articles based on their digital interests and disseminate the articles online. Articles are marked but I make minimal changes to the content. Thanks for reading!