Google Announces New Search Redesign Using MUM Algorithm

Google Announces New Search Redesign Using MUM Algorithm

As part of Google Search’s redesign, MUM enables you to explore topics intuitively and surface more content

Google announced that MUM will be integrated into some Google Search results. Google’s search results page is changing, introducing new ways to discover and explore topics for specific searches.

This new method of searching expands on the old method of looking for answers and introduces a more intuitive method of exploring topics.

Google will guide users down topic paths in the coming months in a redesigned search experience for some searches that will be more visual.

One of these changes appears to be already in the works.

Google’s MUM Algorithm

Google introduced a new search algorithm earlier in 2021 that can search across languages and with images to find answers to complex questions.

MUM, which stands for Multitask Unified Model, is the name of this algorithm.

The ability to search with images rather than just text is the feature that Google is pushing the most.

Google has already announced that MUM will be integrated into their Lens app in the coming months.

How Will Google MUM Affect Search?

The MUM algorithm will be introduced into Google Search, and it will have a significant impact on the entire concept of search.

Users are currently looking for answers. However, this new method of searching will allow users to explore more complex tasks while also introducing a completely new way of presenting answers, particularly with images.

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The goal of these changes is to make searching easier.

Redesign of Google Search

Google described this change as a search redesign, and that is exactly what it is.

This new search engine departs from the old ten blue links search engine by three significant steps.

MUM is transforming search in three significant ways:

  • What You Should Know
  • Zoom in on a specific topic
  • Search results that are visually browsable

What exactly is Google Things to Know?

The “things to know” feature uses Google MUM to understand all of the different ways users explore a topic. Google gives the keyword phrase “acrylic painting” as an example.

According to Google, there are over 350 topics associated with that keyword phrase.

The “things to know” feature will identify the most relevant or popular “paths” that users take when researching a topic and will surface additional website content that relates to that.

Rather than waiting for users to conduct additional searches, Google Search will anticipate those topics and surface the content.

Here’s how the new search function works:

“For example, we can identify over 350 topics related to acrylic painting and assist you in determining the best path to take.”

Google Search Topic Exploration

Topic Zoom is the name given to the second new feature. This feature enables a searcher to navigate between related topics.

A searcher can broaden the topic or narrow it down to a more specific sub-topic.

Visual Investigation

The third new MUM feature appears to be available in Google Search right now.

Visual Exploration is a new visual way to investigate a topic.

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This new feature will not be available for all searches.

It is only available to searchers whose intent is to find inspiration.

Google explains it this way:

“This new visual results page is designed for searches that seek inspiration, such as “Halloween decorating ideas” or “indoor vertical garden ideas,” and you can try it right now.”

The Impact of Google MUM and AI on Search

These new search methods appear to be intended to assist searchers in discovering more websites and web pages on the internet.

Rather than restricting users to the ten blue links, Google is making it easier for searchers to explore topics on a much larger number of websites than the old ten blue links method.

For publishers, this should be excellent news.

What is your SEO strategy for this? In terms of search optimization, I believe nothing will change on Google’s end.

The old method of using title tags and headings to dump high-traffic keywords in the Keyword-1, Keyword-2 SEO style may need to be reviewed, but that has been the case for several years.

Following Google’s criteria for titles and headings by using them to truly describe what the web page and its sections are about may be beneficial.

One of the most important aspects of effective SEO is making a web page simple to read.

Which one is DEFINITELY NOT a Google ranking factor? Take your best guess.

How Google savvy are you?

Please add vote reason


Google Announces New Search Redesign Using MUM Algorithm


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I am an African from Ghana who loves to read and code. As a result of being on the internet, my life has changed and this blog is about my experience building an online business with free offers and motivating and inspiring others to pursue their dreams.

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