Digital Marketing Training For Beginners (2021): The Ultimate Guide

Digital marketing is what? In any case, why is it necessary? How do you truly succeed in it? In this guide, I’ll break down digital marketing for beginners into a number of steps so that you may gain a better understanding of the topic.

Many people have misconceptions regarding digital marketing. People may mistakenly believe that internet marketing and digital marketing are the same things.

The primary difference between online and digital marketing is that online marketing requires only internet access.

This means that billboards, radio, and TV are also forms of digital marketing. Were you unaware of this? It’s okay, you’re not alone.

The next step will be to break some more myths. Do you agree?

Let’s get started!

Digital Marketing: What is it?

Marketing Digital dates back to the early days of radio. Digital marketing involves communicating with your customers, visitors, or readers using digital signals.

Digital marketing has developed greatly over the years, especially in the last few years.

A digital marketing campaign uses websites, search engines, email marketing, radio, television, and radio to advertise.

A large number of channels are available in modern digital marketing. Currently, there are plenty of apps, sites, and digital solutions coming out daily.

In Think with Google’s survey, 48% of customers begin their searches with search engines.

And this is only one digital marketing channel. You have a plethora of possibilities for digitally marketing your brand or website, from email to social media, PPC to the radio.

Let’s look at why you should invest in digital marketing for yourself or your company.

Why should you use digital marketing?

There isn’t a single company on the planet that doesn’t require more sales, leads, or profits. In order to accomplish so, it will have to adopt new marketing strategies.

There has been a long history with digital marketing. But until today, it didn’t have many channels to choose from. Our world has changed. This has resulted in businesses changing as well.

A traditional advertising agency has difficulty competing with the revenue generated by Google and social media platforms like Facebook or Instagram. Why?

Due to the fact that they get more attention. Digital marketing is, therefore, an essential tool to be employed without a doubt. There are a few things you need to know more about.

Digital marketing offers insanely low prices and higher ROI

Digital marketing is more of online marketing now. And the cost of running an ad online is way more affordable than broadcasting a television commercial. For example, a national TV channel may cost you $120,000 to run a 30-second commercial.

While creating content and sharing it on social media may cost you a few bucks only. And you may already know that. With digital marketing, your business can get started right away. And digital marketing investment brings in more return than investing in traditional marketing.

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Readers and customers are online

Today, there are more than 4.66 billion individuals online. This equates to over 60% of the total world’s population. And the number is rapidly increasing. By the end of the year, there will be 319 million new users. Consider the impact of promoting your product to those individuals.

Competitors have already done it

Every brand, from McDonald’s to Gucci, and from a little shop to an affiliate website, use digital marketing. Regardless of your sector or niche, your competitors are already doing it. That’s a good incentive for you to succeed in the internet marketing game.

The question is, how do you tackle it? To do so, you must first understand the different types of digital marketing.

Let’s check it out together!

Digital Marketing Breakdown: 8 Major Types

Only if you know how to break things down can you get started with digital marketing as a beginner. Allow me to take care of it for you. There are nine different categories of digital marketing:

  • Content marketing
  • Search engine marketing
  • Search engine optimization
  • Pay-per-click (PPC) marketing
  • Marketing on social media
  • Marketing via email
  • Marketing on the go Mobile 
  • Marketing on television and radio
  • Billboards on the internet

As you can see, digital marketing isn’t the only thing to pay attention to. It provides a variety of strategies and venues for promoting and distributing your items and services online.

Digital Marketing for Beginners in 2021: The Ultimate Guide

It’s essential that you focus on just a few key areas of digital marketing instead of thinking of digital marketing as a whole. Does that make sense? Now we can get started.

1- Content marketing

Content marketing is the only kind of advertising that has ever existed and will continue to exist in the future. Content marketing pervades every marketing endeavor, from email to social media marketing, on-page SEO to electronic billboards.

Every marketing campaign begins with a great piece of content.

Let me dispel a common misconception: content marketing is more than simply blogs, videos, and tweets. It’s about everything content-related. The value of content may be shown in even a printed flyer. It has a lot of power because it tells a tale. We all enjoy stories. We do, don’t we?

Based on user-generated content, Quora is one of my favorite platforms. It indicates that your target audience is present.

Affiliate marketing is a type of content marketing in which you promote your content in order to earn affiliate commissions. Books, podcasts, films, white papers, emails, and other forms of content marketing are just a few examples.

There are several methods for creating each of them, but they all follow the same core content creation process.

What You Should Do

  1. Determine your objectives in light of your mission.
  2. Recognize or establish your unique selling proposition.
  3. Know your target audience and their buying cycle.
  4. Determine the best form of content for your target audience.
  5. Keep track of your material with a content calendar.

And here’s a piece of advice for you: To track your digital marketing activities, use URL shortening tools.

2- Marketing using search engines (SEM)

Because both target search engines, search engine marketing (SEM), and SEO are similar. However, there are numerous distinctions between SEO and SEM. The practice of making money through paid advertising is known as search engine marketing.

The goal of SEM is to achieve maximum visibility in search engine results pages (SERPs) (Search Engine Result Pages). You pay a search engine to place an advertisement for a certain keyword. When someone types something into a search engine, your page now appears above the organic results.

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What You Should Do

  1. Conduct a keyword search
  2. Make a bid estimate for all relevant keywords.
  3. Select only the most lucrative terms.
  4. Produce lovable content and run advertisements
  5. Use A/B ad copy to boost CTR.
  6. Target relevant locations for your business
  7. Analyze the overall performance and strategize to get the maximum ROI

Test the water for different keywords and keep repeating the process to hone the ultimate profitability for you. Pay Per Click or PPC is similar to SEM because both use a ‘paid’ form of advertising, usually on search engines.

3- Search engine optimization

Optimize your content for search engines like Google now that you’ve grasped its power. This type of digital marketing is one of my favorites because it generates organic traffic. It also has a higher level of consistency than any other sort of marketing.

The best strategies for ranking high on search engines like Google and Bing are all part of SEO. To achieve your company goals, your content must rank for a specific keyword or query. SEO isn’t a quick process. The reward takes a long time to reap, but it is well worth the wait.

What You Should Do

  1. Know what your audience is looking for.
  2. Conduct keyword research and select the most appropriate keywords.
  3. Based on the keywords, create super-helpful content for your audience.
  4. Continue to provide valuable content to your visitors or consumers.
  5. Make more of an effort to get authority links or mentions for your business asset.

SEO is a continuous procedure. There are no hard-and-fast rules, and there is no one-shot strategy. Invest carefully and patiently for a steady return.

4- Marketing through social media

You guessed it correctly! It’s when you use social media to promote your business, such as Instagram, Facebook, or Twitter. Nowadays, every company in the world must be present on social media. Why? Because everyone nowadays uses social media. Your clients. Visitors. Everyone.

However, whatever social platform you should use is determined by the nature of your business and its goals. If you or your company specializes in B2B, LinkedIn is a great place to start. If you’re into fashion, Pinterest or Instagram are the places to be.

But, once again, it is dependent. Before strategizing your social media marketing strategy, perform some testing and good preparation.

And believe me when I say that you can do the same.

What You Should Do

  1. Recognize your target market.
  2. Produce the type of stuff people enjoy.
  3. Be aware of your competitors
  4. Make eye contact with your audience.
  5. Conduct a social media audit and take appropriate action.

5- Email marketing.

In 1978, the first marketing email received $13 million in sales. And the momentum is still building. For every dollar spent on email marketing, the average return on investment is $42.

Email marketing is my favorite since it allows you to form genuine personal connections. Right immediately, start building a relationship with your subscribers.

And use a customer-centric strategy to hone the potency of email marketing.

It’s not about you or your company when it comes to email marketing; it’s all about your consumers or readers. Here’s all you need to know about email marketing to get started.


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The first step in generating leads for your brand is prospecting. Furthermore, it does not limit itself to email but expands to all forms of marketing.

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What You Should Do

  1. Define and comprehend your target market.
  2. Give people a reason to sign up (offer an ebook or some other lead magnet)
  3. Create a visually appealing opt-in form.
  4. Select the appropriate email campaign type.
  5. To automate your efforts, use an email marketing service.

Also, ensure that your copy is consistent with your brand’s voice or image. To convert more visitors into subscribers, provide a strong call to action (CTA).

Time the appearance of an opt-in and send an email to see what works best. Also, make sure to personalize your message on a regular basis.

6- Mobile marketing

Mobile marketing encompasses all of the digital marketing techniques I’ve described so far. Everything is now done on the phone, from social media to emails. You must optimize your content for mobile phones in order for them to be served to your clients.

What Can You Do?

  1. Keep track of your content’s proper sizing.
  2. When streaming, keep your cell phone in mind.
  3. Display ads that are mobile-friendly.
  4. Optimize your emails as well as your video and blog material.
  5. Evaluate the success of your mobile marketing efforts.

7- Marketing on TV and Radio

I understand that you may not be able to attend. However, I’ll include television and radio advertising because, to be honest, it’s a form of digital marketing.

Also, you should realize that radio can refer to podcasts and a TV can refer to internet videos. In this section, though, I will discuss radio and television.

I understand that everyone is online these days, but you can still reach out to certain demographics using simply television and radio.

You can even place TV commercials in the middle of your audience’s streaming televisions. As a result, here’s what you can do.

What Can You Do?

  1. Recognize your target market.
  2. Ensure that your adverts attract the attention of your target audience.
  3. Adjust your TV and radio commercials based on where your target audience is located.
  4. Hire the greatest yet most cost-effective advertising agency.
  5. Use streaming service providers to personalize TV and radio adverts.

8- Digital Billboards & Other Digitized Marketing

Because the medium is digital, electronic billboards are also a kind of digital marketing. When you’re driving, you can’t deny that your eyes become an eye-catching electronic billboard.

You may do a number of fun things to enhance your income depending on your audience.

What You Should Do

  1. Recognize your target market.
  2. Craft the creatives in such a way that their attention is drawn to them.
  3. Make use of color’s power
  4. Create catchy slogans
  5. Select only the most ideal place.

That’s all there is to it. I’ve done my best to provide the most value possible in order to help you grasp digital marketing as a newbie. If the guide was too long for you to read, continue reading.

Beginner’s Guide to Digital Marketing: 7 Strategies That Work

Ahrefs’ Sam Oh has created a wonderful video on digital marketing for beginners. Check out these strategies and let me know which one you liked best:

Video Source

Dummies Guide to Digital Marketing by Ryan Deiss and Russ Henneberry

This beginner’s guide to digital marketing provides maximum value to marketers all around the world.

It’s a user-friendly guide to using tried-and-true tactics to quickly outrank your competition. Look through the book for best practices in SEO, SEM, and SMM.



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Oware
I am an African from Ghana who loves to read and code. As a result of being on the internet, my life has changed and this blog is about my experience building an online business with free offers and motivating and inspiring others to pursue their dreams.

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