Content Writing for SEO

Content Writing for SEO (How to Create Content that Ranks in Google)

Content is just the information and whatever you want to write about, chances are, you’re not the first, demand for Content Writing for SEO is surging.

Content Writing for SEO

And with information accessible, literally at the tip of our fingers, there’s an excess supply, making it more challenging to get noticed and produce profitable results.

So in order to do that, you need a system that will lead to predictable results, so that your content can stand out from the rest.

So if you’re a blogger, freelance writer, or do any type of content writing, keep reading because I’m going to walk you through a step by step framework to:

  • Engage your audience
  • Satisfy search engines
  • Drive consistent traffic and hopefully revenue

Alright, so first, let’s set the record straight.

Whether you’re writing for your own site, or for a client, you should have 2 objectives for your content.

  1. The content should drive traffic to the site.
  1. The content should engage those people so that they’ll turn into customers or be pushed further down the sales funnel.

So with those 2 objectives in mind, let’s go through a simple four-step process. To achieve both of these goals.

1. Write about topics people are actually searching for

Most people like to write about topics that excite them. And while that’s all well and good, these posts often have a short shelf life.

For example, a few months ago, I published an article on how to start a link-building campaign fast. I talked about systematizing, automating scaling, and all sorts of exciting things, at least for me.

And immediately after publishing, I promoted the post to my social media follower’s email list and spent a few $100 on ads to amplify the content.

As a result, I had a huge spike in traffic with 1000s of visits over the first few days.

Content Writing for SEO

But soon after the traffic faded, fast, and today, it gets next to no traffic compared to our other posts.

Content Writing for SEO

And while this post wasn’t created with search traffic in mind, I knew that it would create a textbook spike of hope, and flatline of Nope. And that’s what happens when you create content that no one’s searching for.

Now, when you create content around topics that people are searching for, then you get the opposite effect, free, passive, and consistent traffic that usually grows over time.

Content Writing for SEO

To find topics worth creating content on, you’ll need a keyword research tool to:

  • Identify search demand
  • Understand the traffic potential of the topic

💡 Traffic potential which is the total amount of monthly search traffic you could get if you were to rank high for the query.

So let’s say we have a site on DIY home improvement tutorials.

To find keywords to target I’ll go to Aherfs keywords explore and search for some keywords broadly related to the topic like Home Improvement, kitchen, and living room.

Content Writing for SEO

Next, I’ll go to the questions report.

Content Writing for SEO
Content Writing for SEO

And as you can see, there’s quite a bit of search demand around these topics, as you can see from their search volumes, and this topic on how to paint kitchen cabinets seems like a promising topic for our DIY home improvement site.

Now to find the traffic potential of the topic, hit the SERP button and look at the traffic column.

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As you can see, the top-ranking page gets over 37,000 monthly visits from Google every single month. So this topic checks both boxes.

Now, it’s important to note that I’ve skipped a few steps here in the topic selection process, the main one being assessing ranking difficulty, but this tutorial is on content writing.

So instead of expanding, I’ll add some links to our keyword research tutorials in my other articles.

Alright, so at this point, we have a topic to tackle.

But just because you have a topic, it doesn’t mean you should write whatever you want. Remember, our goal is to rank at the top of Google so that you can get consistent traffic.

And this leads us nicely into the second step, which is to:

2. Assess the type of content Google wants you to create.

Google’s job is to deliver the most relevant results for any given query.

And they do a pretty good job at this. So naturally, if you want to rank for your target topic, then you need to know the type of content Google will rank for that query.

💡 This is called search intent, which tells us about what searchers are looking for when they key in a query.

The easiest way to do this is to just search for the query you want to rank for and look at the top-ranking results.

And the three things we’re looking for are our content type, which can be blog posts, product pages, category pages, or landing pages, content format, which can be how-to guides, step-by-step tutorials, list posts, opinion, editorials, reviews, or comparisons.

And the last one is the Content Angle, which is basically the unique selling point of the top-ranking pages.

So looking at the top 10 results for our query, how to paint kitchen cabinets, you’ll see that all of the pages are blog posts,

so that will be the content type you should use to ask for format the top two ranking pages Are how-tos, which will be step by step tutorials.

And for the content angle, there isn’t really a definitive one.

From my experience matching, content type and format are critical to rank at the top of Google.

But angle usually isn’t as important unless there’s a clear theme among the top-ranking pages.

Alright, the next step is to create a data-driven outline.

3. Create a data-driven outline

Content is like a puzzle. There are a lot of different pieces. And it’s tough to assemble without some kind of framework.

Outlines are like the edge pieces of the puzzle. They help to form the base, and all you need to do is fill in the missing pieces.

They also help make sure you’re including all critical points worth communicating on the topic. And from an SEO perspective, it can help you satisfy the algorithm and the audience.

The way Google determines the placement of a page in the search results is algorithmic, meaning you can’t pay to rank at the top of Google and your friends that work there can’t move your site to the top.

There, technology is able to understand words and the context they’re in. And the more context you give to search engines, the better your chances of ranking high.

The easiest way to find critical talking points is to look at some of the top-ranking pages and see if there are similar subtopics.

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For our topic on how to paint kitchen cabinets. The top two pages both talk about choosing the right paint, preparation, priming the cabinets, painting the cabinets, and so on.

So as these commonalities here are outlined as subheadings.

Another thing you can do is use Ahrefs content gap tool to find common keyword rankings between the top-ranking pages.

This can help you find more subtopics as well as jargon that might be relevant in adding context to your post.

Just enter the top 2 or 3 relevant ranking results in the top section, and then run the search.

As you can see, people are looking for the best paint for cabinets, they want to know how to refinish them.

Some are specifically looking for white cabinets, and so on.

Don’t worry about stuffing these keywords in your post. But if you see something that could act as a subheading, it might be worth adding to your outline.

Just focus on writing something that’s synced and actionable. This will humanize the post and help you to focus on what matters most helping readers.

Alright, the next step is to create a click-worthy headline.

4. Click-worthy headline

A headline is important because it’s what stands between you and the visitor.

Its main job is to convince people to actually click on your result, then it’s your content’s job to keep them reading.

Now, if you struggle with writing good headlines, here are a few simple formulas you can use.

Take a screenshot before I start filling in the blanks for our home decor site.

  • How to professionally paint kitchen cabinets in under an hour.
  • Seven proven ways to decorate your home on a tiny budget
  • 10 simple ways to renovate your home on a shoestring budget
  • 10 reasons you’re unhappy with your home decor.

Now,
it’s important to note that while clickbait headlines might produce more clicks, keep in mind that if your content can deliver on the headlines promise, then it’ll do more harm than good.

Alright, the next step is to write a killer intro using the AIDA formula.

5. Write a killer intro using the AIDA formula

The introduction is arguably the most important part of your content. Its job is to hook your reader tell them they’re in the right place and convince them to keep reading.

Fortunately, there’s a tried and tested formula you can use called Aida, which stands for

  • Attention
  • Interest
  • Desire
  • Action.

Let’s write a sample intro for our article on how to paint kitchen cabinets.

The first line should be dedicated to grabbing your audience’s attention.

So something like.

”You don’t have to be a professional to paint beautiful kitchen cabinets.”

This breaks a common belief the reader might have and thus grabs their attention.

The next part is to pique their interest.

You can do this with stories, interesting facts, or anything else that might help connect with your audience in a personal way.

So let’s add to our intro.

”But the surprising thing is that 99% of homeowners still choose contractors, which can cost up to 20 times the price of a DIY solution”.

This line adds an interesting fact that also communicates that ”A” there’ll be unique by doing it themselves and ”B” they’ll save a ton of money.

All right, next up is desire. This part is meant to show the reader how your content can solve their problem.

And one of the best ways to do that is by showing them proof.

So let’s add on.

”In fact, we spent just $100 on materials, and we now have our dream kitchen.”

Finally is action.

This can be done in the form of a LET’S GET STARTED type of line.

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Or you can enhance the user’s experience using something like a table of contents.

So if I were to add on to our intro, I might say

”let’s walk through the simple five-step process to get your kitchen looking like a million bucks”.

Alright, let’s move on to the next step which is to make your content actionable and easy to digest.

6. Make your content actionable and easy to digest.

So your outline should act as a nice skeleton for your post. And to add meat to those bones.

You need to do 2 things Number:

  • 1, you want to make it as helpful as possible, meaning if someone searches for how to paint kitchen cabinets, then they should be able to successfully do that with the help of your content. This will all come down to your knowledge and expertise on the subject.
  • And number 2, you want to make it easy to digest and read and this comes down to your communication and writing skills.

The best tip to make your content digestible is to keep your thoughts as succinct as possible.

For example, if you’re writing a step on choosing the right paint for your cabinets, you might say something like:

”The color you choose is up to you however, there are five things you need to consider depending on the type of cabinets you have and add a list of five bullet points”.

Compare that to something like color is a powerful thing, it can affect your emotions, so choosing the right paint is a critical step.

”According to a 2018 study. Red is a very emotionally intense color. Think about fire and blood intense”.

This doesn’t really help the user solve their problem. It just sounds like you’re trying to convince them to paint their cabinets red.

As for readability, you can do things like

  • Use headings and subheadings.
  • Avoid walls of text by writing in short sentences, and short paragraphs
  • Use images if it helps clarify or visualize a point
  • Use transitional sentences like as you know, however, and also which can help improve flow.

Now after you’ve written your content, I highly recommend getting someone to give you unfiltered feedback.

This is something I do at Mxblog24.

For every single piece of content I publish, whether that be a blog post landing page or video, it helps me to always put my best foot forward and deliver no-fluff content that I hope will help our readers and viewers.

Conclusion: Content Writing for SEO

Now the content aspect is a very important part when it comes to SEO, meaning if you can’t get your content right, then you probably aren’t going to rank high for any meaningful keywords.

Also, there are times when you’ll nail your content, but you still can’t rank this often comes down to the level of competition, which usually boils down to quality backlinks.

Now I won’t go into assessing the ranking difficulty of a topic or how to build backlinks to your pages because we have quite a few tutorials that go deep into these topics.

So I highly recommend read those.

And if you enjoyed this tutorial, then make sure to like share, and subscribe to my newsletter for more actionable marketing tutorials.

And if you have any questions, leave one in the comments below. I’ll see you in the next tutorial.

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Oware
I am an African from Ghana who loves to read and code. As a result of being on the internet, my life has changed and this blog is about my experience building an online business with free offers and motivating and inspiring others to pursue their dreams.

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