Do you want to know if putting ads on your blog is a good idea? Check out this list of blog ads pro’s and cons to see if it’s right for you.
Have you recently started a blog and are unsure when or if you should include advertisements on it?
There’s good news:
We’ve all been in that situation.
Many new bloggers are experiencing a period of uncertainty. You probably have no idea how long it takes to make money from a blog or whether it’s even worthwhile to go through the “new blogger struggle” in the first place.
You shouldn’t be discouraged, though, because most of us want to make money from our blogs, which can be difficult at first.
Because you’ll need to give it some time to build up some traffic and readers for your posts.
However, once that occurs and visitors begin to flock to your site, it’s time to get your hustle on and earn some cash.
Blog advertising are one of the first things that come to mind for a new blogger. They can just place adverts on their blog and instantly become wealthy.
That’s not the case…
Many of you are probably already familiar with Google AdSense, but did you know that in order to be authorized, you now need to have a high-quality website or blog?
It’s no longer as simple as signing up for Google AdSense and making money with a brand new site with only 3-4 posts.
Alright, let’s get into it:
I’ll start by discussing some disadvantages(Cons) and then benefits(Pros) of using blog advertisements, as well as some alternatives if you don’t want to use ads.
The Cons of Using Blog Ads
1. They Are Intrusive
Let’s get started.
Many bloggers and readers, I believe, would agree that most blog advertisements these days are somewhat invasive.
Not only that, but they’re also diverting readers’ attention away from, well, reading and consuming your blog’s content.
The main issue is that today’s advertisements are frighteningly realistic. People who are unfamiliar with cookies and retargeting pixels may find this strange and obtrusive, leading them to become paranoid.
Even though I prefer to buy inexpensive website traffic, I’ll have to admit that I’m occasionally surprised at the kinds of things I can utilize to target the proper audience.
2. Issues of Trust
This one goes hand in hand with what I’ve just said. Your viewers will lose trust in you, your content, and your site as a whole if your blog adverts are overly invasive.
And that can be a pain. Yes, that does happen. And, yeah, there’s not much you can do about it.
Sure, you can turn off some ad categories and advertisers that you don’t want to appear on your blog, but that’s about the only control you have over the advertisements.
You have no influence over anything else, including design, wording, future advertising, and so forth.
You also run the danger of exposing virus and scam advertising to your blog’s readership if you don’t receive ads from well-known and reputable ad networks. This is most typically noticed when you use pop-up or popunder adverts to monetize your site.
That’s something you don’t want to do. So stay away from sketchy ad networks and always check online for reviews to verify if they are legitimate.
Apply to each one and see which ones will accept your website. Before you apply, try to get some respectable traffic, such as 5-10k visits each month, especially for Media.net and Ezoic. There are no minimum traffic criteria set by Google.
3. Low earning potential
Here’s how it works:
You added advertising on your site and are now able to earn money while sleeping. Only as the cash starts to flow, you realize:
Oh my, this isn’t what I was expecting. All of the online experts and gurus predicted that I would make hundreds of dollars per day. Instead, I am currently earning $0.33 every day.
So, what went wrong?
Well, you should keep in mind that a variety of things will influence your blog ad revenue potential. For example:
- The volume of traffic to a website
- Your blog’s visitors’ GEO (country)
- The topic of your blog The average amount of time spent on the site The average number of pages read Every user
- The advertisement format
- Positioning of advertisements
- You’re utilizing ad networks.
- The advertisement settings (ex: excluding certain categories or formats).
- Low ad rates CTR is a company that specializes in (click-through rate)
- There is no ads.txt file.
- Users that use AdBlock
As you can see, it’s not an exact science, and a variety of factors can influence how much money you can make from blog advertisements.
The most typical cause of low ad earnings is the geographic location of visitors to your website and the niche.
💡 Do you want to increase your ad revenue? Who doesn’t want to be a part of it? I certainly do. Go and Sign up with Ezoic to intelligently and automatically test multiple ad layouts, formats, and ad locations with the help of their strong A.I. software.
4. Slow Website Performance
This is a serious situation. Ads will, without a doubt, slow down your website. It’s also worth noting that the speed with which your blog loads is a crucial Google ranking factor. Especially after they updated their Core Web Vitals.
Sure, the advertising themselves have gotten lighter over time, but blog ads are still hefty. However, the issue is not so much with the ad graphics as it is with the ad network scripts and iframes, as well as tracking and other baggage.
Even Google’s own ad platform (AdSense) and Analytics monitoring code will significantly slow down your site.
It’s funny how that works out, coming from a corporation that requires everyone to have fast-loading websites if they want a better chance at ranking. However, the majority of their items are definitely not optimized.
So, out of all the disadvantages of utilizing blog advertisements, this is, in my opinion, the most significant. Because it needs additional effort and perhaps money to get it right.
You should buy a fast server, such as a Vultr VPS (Get $100 in free hosting credit), utilize light themes, use only a few WordPress plugins, properly set up a CDN and cache, and always test.
5. Changes the Aesthetics
There’s no denying that advertisements are unsightly. They “cheapen” your blog’s appearance, overall design, and attractiveness.
What’s the purpose of spending money on a beautiful blog or elegant WordPress themes if you’re going to hide them behind ads?
I, for one, have already made peace with the situation. Since the internet’s mainstreaming 30 years ago, I’ve assumed that consumers are already familiar with advertisements.
In fact, web visitors are so accustomed to seeing banners that they have acquired banner blindness.
As a result, I’m no longer interested in this. Especially considering the majority of consumers will never see the adverts. Not to mention those who employ ad-blocking software and plugins.
6. Readers lose interest
There are certain readers who will quit your blog immediately if they find it is cluttered with adverts or bothersome pop-ups. It occurs, and it is unpleasant. They are, however, in the minority.
However, you will usually lose some of your most ardent followers or blog readers over time. They may grow tired of adverts interrupting their content consumption (whether it’s text, video, or anything).
You know how you get upset when your favorite YouTube channel throws in a random ad in the middle of a video? Yeah, that’s how it feels when others read your blog posts, too.
As a result, you might lose some readers now and then. As a result, knowing a variety of techniques to advertise your blog is essential if you want to attract more people.
7. Has an effect on your conversion rate
Ads all over your content and in the sidebar will almost certainly impact your conversion rates if you’re also trying to establish an email list for your site.
It’s even more difficult if you’re trying to offer a product or service.
Even if most new bloggers do not yet have their own product, they will usually strive to start an email newsletter list. (And you should, and I strongly advise you to do so as soon as possible.)
However, when you combine that with blog ads, getting email subscribers and earning a reasonable income from advertising becomes more difficult.
Nonetheless, I continue to believe that no matter how horrible or sucky your email list conversion rate becomes, you can always improve it using various approaches while retaining some adverts on the site.
Use an exit-intent pop-up to ask your users for their email addresses as a quick fix. They’re already leaving the site without clicking on an ad, so why not try to elicit an email from them?
However, in the long run, if you truly want to maximize your email list development, you’ll have to turn off the adverts for a while.
The PROs of Using Blog Ads
But it’s not all horrible.
Because of how awful advertising are and how unsightly they make your site, many internet marketing bloggers and “gurus” advise newcomers not to put them on their blogs.
While there are some disadvantages to displaying advertising on your site, there are also some advantages to consider before deciding whether or not to monetize your blog with ads.
So, here’s what we’ve got:
1. Simple to Setup
Look, if you’re a lazy motherfucker like me (sometimes), this is for you. Alternatively, if you’re a newcomer or beginner blogger and internet marketer, you’ll be relieved to learn that placing ads on your blog is simple. Not at all.
All you have to do is apply to one of the many ad networks that are available, and after your website is approved, you just copy and paste a few lines of code onto your website.
The ads will then begin to appear in the places where you’ve placed the ad codes (typically a few minutes later), and that’s all there is to it. You’ve completed the task. The ad platform will take care of the rest from there.
Aside from that, you can try out numerous ad types, sizes, and placements. You’ll have to do them manually until you figure out a winning technique for increasing your ad earnings.
You won’t have to manually copy and paste any ad code if you sign up with Ezoic. All you have to do is create some placeholders, and the rest will take care of itself (including tons of testing). Isn’t it cool?
2. Relatively Autopilot
It’s simple to set up ads on your blog. But there’s also the fact that it’s essentially a set-and-forget situation.
Unless, as I previously stated, your revenues are modest or you want to make the most money possible from your site.
In such situation, you’ll need to undertake a lot of testing and optimization, as well as experimenting with different ad formats in various spots on your blog.
Even so, it’s still a money-making approach that runs on autopilot. All you have to do now is concentrate on writing blog entries (high-quality content) and attracting visitors.
3. There are no customers
One of my favorite reasons for employing advertisements on most of my blogs is because of this. There isn’t any customer drama, work, or support.
It is not my responsibility if people click on the advertising and purchase a product or service.
You won’t have to deal with things like shipping, refunds, invoicing, extra fees, or ridiculous pre-sale queries.
Sure, you’ll make more money running your own online store (dropshipping, by the way), but the truth is that once you hit a certain monthly revenue level, you’ll almost certainly have to deal with a large number of customers.
Even if you recruit support staff, you’ll still have a lot of extra work to do.
Not in the case of advertisements. They’ve arrived. You click on them, which is great; you’re now on your way to get a new bean bag for your cat, and I’ve made a few cents.
I’ll be satisfied as long as you don’t come crying to me because your cat isn’t using the bean bag.
4. A good source of passive income
You may construct websites in a variety of niches, rank them, place ads on them, and profit from them for years. You could even sell them off at some point for 30 times the money they’re bringing in.
When you see it as an investment opportunity, it’s amazing how good this concept is for easy passive income.
And when I say passive, I mean it. As I already stated, autopilot + no customers Equals win.
5. It can be scaled up
With blog advertisements, you can quickly scale things up. All you have to do now is increase the number of visitors to your website.
It’s true that saying it is easier than doing it. This is especially true when it comes to SEO and depending on free visitors.
However, if you successfully buy website traffic and enter AdSense arbitrage, you will be shocked at how easy it is to expand this business up (compared to other online money-making methods).
To learn more, read my AdSense arbitrage post, and sign up for my email list to get notified when my next course is released.
Other ways to advertise on blogs: Blog Ads
You’ve made the decision that blog advertisements aren’t for you? It’s not a huge deal. There are a few ways to make money from your blog, and here are a few of them:
1. Create and Market Your Own Product
You have the ability to develop and sell your own product, service, or expertise. Consider what you’re strong at and turn it into a digital product, such as an eBook, a course, or an app.
If digital isn’t your thing, make a great physical product and sell it on your blog instead. Alternatively, it could be a service. These days, software-as-a-service (SaaS) is quite popular.
Additionally, if you have useful digital marketing talents, such as web & graphic design, article writing, and so on, you may sell your time by becoming a consultant or conducting freelance work.
2. Affiliate Marketing
Don’t worry if you lack the skills or ambition to produce your own products or services. Fortunately, you may promote things that others have made and make a large commission every time someone purchases them through your link.
This is known as affiliate marketing, and there are numerous methods to succeed or fail at it.
To begin, you must first join one of the various affiliate networks available, such as CJ Affiliate. Then, apply to promote products and services that you believe are relevant to your blog and would be valuable to your readers.
After that, all you have to do is copy and paste your affiliate links throughout your content and site, as well as add banners, and you’ll be credited with a commission if someone clicks on them and purchases something.
If you have a site on learning, education, students, etc., for example, you may join some of these book affiliate networks and earn money when people buy books through your affiliate links.
Many huge websites earn millions of dollars every month entirely through affiliate marketing, so blog ads aren’t always the best option (depends on the niche really).
3. Sponsored Articles
Selling sponsored posts is another wonderful option to make money from your blog without using advertisements.
Companies and advertisers can pay you to either create a blog post about their product or service or to include links to their website in one of your articles.
Typically, they will provide you an article that they have written for you and charge you a certain fee to publish it on your site (for example, $250).
When you’re a novice, this is a great method to make some money, but if your site has gained some traction, you may ask for even more money depending on your traffic volume.
4. Membership Fees
You may also put all of your fantastic material in a password-protected members area that only paying members can access.
A membership site is what it’s called, and while it’s not as popular as it once was, it’s still a simple way to make money because you don’t have to do anything special.
Simply develop amazing content that people will pay a few dollars a month to view, and that’s it.
However, you may find it difficult to persuade individuals to join your membership site, which is something to consider if you decide to go this path.
5. Create an email list
Yes, you can still make money from your site by creating an email list for affiliate marketing, selling solo advertisements, or placing banners inside.
Even though you’ll generate money from your list rather than your blog, you’ll have gotten the majority of your subscribers through your site anyhow. As a result, it’s the same thing.
What’s nice about email lists is that they can be used as both a traffic and a money source. You can receive free visitors to your site (literally) at the touch of a button, and you can also obtain sales and make money in the same way.
There are many popular paid email newsletters with large subscriber lists these days. So, if your readers want to be on your fantastic email list, you can even charge them. Isn’t that amazing?
If you’re looking for an email marketing provider that doesn’t hate affiliate marketing, for example, have a look at these MailChimp alternatives.
Conclusion: Should you use blog ads?
Yes, go ahead and try it. Avoid listening to or reading too many unfavorable posts about this subject. There are a lot of blogs and “experts” out there who say you shouldn’t use blog advertisements, but they’re all wrong.
The idea is that having advertising on your blog isn’t a big concern; many users are already used to them, and if they aren’t, they are likely to use adblocking software anyhow. So, for those who don’t block advertisements, you might as well keep them on.
Here’s how I see it:
Blog advertising still account for a significant portion of my online income. Whether it’s through direct arbitrage or a more passive method such as niche sites with SEO work completed.
If you know how to optimize your site and content, as well as work with a good ad platform like Ezoic or Adthrive, they can bring in a lot of money.
Are blog advertisements appropriate for everyone and every website?
They aren’t, and there’s no denying it. Because the overall CPC (cost per click) is too cheap, some niches and sites with visitors from low-tier nations would have poor RPM (revenue per thousand impressions).
Simply put, if you run a site about free books or apps and a substantial portion of your visitors come from Somalia, for example, you’re not going to make a lot of money.
Experiment with them for a time. Examine the performance of your blog’s advertisements. How much money you make and how slow your website becomes.
If you’re also establishing an email list or selling/promoting something else, keep an eye on your conversion rate. It may go down, or it could stay the same.
In a nutshell, this is the entire digital marketing experience: Attempt to get rid of it. Check out what works and what doesn’t. Also, stop listening to and following everyone on the internet. Carry out a slew of tests before moving forward.
Until we meet again,
Keep hustling, Oware A. Augustine
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