How to Stop Being Just a Content Writer and Become a Marketer

How to Stop Being Just a Content Writer and Become a Marketer

Writers who can generate traffic are just writers. But writers who can generate traffic’s are marketers. Hey, everyone, I’m Oware Augustine. And today I’m going to teach you how to stop being just a content writer and how to become a marketer.

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SEO scan

Look, writing is a great skill. Doing research on new topics and skills is really important. And being able to write on topics that are new to you with a certain degree of technical, you know, breadth is really important.

And writing enables you to reach new audience for your clients. Business owners in general, don’t know how to write in a way that works well for content marketing.

But there’s a problem.

Positioning yourself as a writer can only take you so far as the amount of content you write, you know, it’s just the amount of content you only have so much time of the day.

But, and this is a solution.

Position yourself as a marketer that can turn that content to visitors and customers and generate ROI will allow you to charge a premium and make more for your time.

As a writer here just focus on doing content research, interpreting data from industry reports, outlining, writing with clarity, correct grammar, no spelling issues, I definitely mess up on the spelling all the time.

Even though I use Grammarly content editing, writing as much as possible for your clients.

And the more content that you write, the more you’re going to get paid.

But as a marketer, you should be focused on understanding your ideal buyers pain points, the questions the needs, and the wants and each step of the buyer journey, getting a deep understanding of search demand for the keywords you’re going after.

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And if you do that, you’re going to be much better off you want to excel a competitor research and knowing how to outperform competitors in quality in length, traffic and revenue.

Write headlines that are irresistible and click worthy

writing headlines is also a very key part, not just being a writer, but also being a marketer.

Because eight out of 10, people will look at your headlines and read it but only two out of 10 will click through read the rest article.

If you can’t get people to click through and read the rest, you’re not going to get the conversions, dumbing down complex ideas into bite size.

Digestible content is also very important, especially as a marketer, great example of this is infographics so you can take detailed content and turn it into a beautiful infographic, which you can do through Canva.

And then push that out on the web. Great way to generate more income and creating content outlines to have amazing subheadings h1, h2, h3 these are super important.

And you want to write in a way that supports your sales lead generations and business schools.

Doing relevant contextual interlinking

Doing relevant contextual interlinking is also important when you write your old content should link to your new content when it makes sense. And your new content should link to your old content.

I also want you to improve your meta descriptions with great CTA so you can increase your SEO tools like click for help with that.

You also want to tell great stories, because when you tell great stories, you can really get people engaged, and then get them to convert. And of course, you need to have your call to actions.

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Because without the call to actions, you want generating revenue.


Look, if I had a summit all up, if you’re a writer, and you want to turn more into a marketer of a startup by doing something really, really simple, right, there’s a lot of things you can do.

But if I just had a breakdown one thing to do, so that way, your content will start getting more traffic, I want you to type in your keywords related to your content into Uber Suggest.

And when you do that, you’ll see all the popular keywords related to those phrases.

Take other ones that are very related that can be integrated into your article and put them in there.

And when you do that, you’ll start ranking for more terms. Then I want you to take your content and start linking to products or services that you offer within your content.

So that way your content can start driving traffic and sales to your products.

Then I want you to take your keywords and type in Uber suggests we’re on the content ideas report, you can see all the other people that are rank for those keywords, right, it’ll end up showing you that SERP data and look at those URLs, type in those URLs, see who’s linking to them, take that data.

And then reach out to those sites and ask them to also link back to you.

Now if you can push your link emails when you’re doing your outreach emails, and show the benefit.

So if I just email you and I say, Hey, John, check on my article. It’s amazing link to me.

No one’s gonna link to me.

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But if I say Hey, John, I noticed you link to this article on Facebook marketing and how your audience can do it. Just to let you know the articles a little bit outdated and old, Facebook’s change your algorithm.

Here’s the latest and greatest and by the way, here’s this infographic version that breaks down in simple steps.

So for an embedded link back to me if you like it, that’s how you get links because you’re providing value to their audience.

It’s not about you, it’s about them. If you do that, you’ll start turning yourself from a writer into a marketer. Start with that.

And if you need help with your content test marketing getting traffic to your site check out my ad agency Mxblog24 if you enjoyed this article like it share tell people about it any questions leave a comment

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I am an African from Ghana who loves to read and code. As a result of being on the internet, my life has changed and this blog is about my experience building an online business with free offers and motivating and inspiring others to pursue their dreams.

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